First of all you define the number of rooms, their place, how to get from one room to another : the plan
Afterwards, once you have your plan, you can start the construction: the pages
Finally, adding your content and the final design will be similar to furnishing and decorating it: the design
Creating an efficient
website is easier said than done
real challenge for your company! Your website
should of course highlight your products or your services, but first of all it
has to attract visitors… and
therefore it should be recognized and selected by search engines (Google,
honest about it: if your site is not properly built, if your content is
irrelevant and doesn’t respect the basics of SEO, your website will be pretty
Orson is presenting you the methodology to build an
the different steps. With Orson, the technical aspects related to site building
are made easy – instead, you can focus on the most important thing: your content!
A - Answer
this simple question: "Why create a website?"
The aims of a new site for
What makes my company and its
offer different from the competitors?
What should I highlight on my
What is going to make my
visitors satisfied with my website?
Which promise am I making to my
be defining what really matters for your website, and its main sections.
B - Know what to say, and how to say it to hit your target audience
These goals are defining
the sections of your future website
the content of each section. A section may contain one or several pages. What
matters the most is to respect a core principle: each page has one purpose only. If you have different purposes…
then make different pages! It will enable each page to be correctly analyzed by
search engines and presented to the right audience.
with creating the first page for each section.
For example, the section “Beginning”
aims at presenting interesting tools for your company. It has a single page
that fulfills this purpose. The section “Tools” has several
pages, each of them with a unique and precise purpose.
C - Integrate the right keywords in your content
The keywords make a
difference on your SEO
keywords represent your activity and might even be specific to each section of
your website. They should be integrated (by order of importance):
in the page’s title,
in the page’s description,
in the different headings on
in your texts, and in the
descriptions of your images
D - Optimize the browsing between the different sections of your website
Your visitor should be
able to browse easily through your website
menu (with max 6 to 7 sections) enables your visitors to access easily each
section of your website.
the menu, it is useful to create links between the different pages of your
in the pictures,
with link buttons,
in the footer,
mind that the visitor might arrive on the website via any page (not necessarily
the home) and that he should find the info he is looking for in max 3 clicks.
might that an external viewpoint would help you being more efficient, or you have to adjust your marketing strategy.
François, Stanislas, and Tsi Fei, partners of Orson and marketing experts, can guide you.